Job Description

Summary Of Position
The Digital Marketing Coordinator is responsible for managing and technically implementing digital marketing and communications for the UNH Graduate School and Peter T Paul College of Business and Economics. This position will have the important role of presenting the outward facing brand of these two units. Under the supervision of the Senior Integrated Marketing Director and with a reporting line to Paul College leadership (dean and associate dean) the Digital Marketing Coordinator partners with outside vendors to implement marketing campaigns consistently and effectively across all digital platforms including paid and organic efforts. This position is also responsible for managing the graduate school website Paul College graduate programs web pages and social media to ensure all platforms technology and content are up to date organized accessible and presenting in a professional manner. The Digital Marketing Coordinator will partner with the graduate enrollment team to also assist with email marketing and data analysis.

Other Minimum Qualifications
This person must be a collaborative individual with the following skills: Bachelors degree in marketing business communications or a related field. Strong understanding of website management and analysis social media best practices pay-per-click advertising tools and paid ad. campaign management software such as Google Ads AdRoll Facebook LinkedIn Instagram and Google Analytics.

Additional Preferred Qualifications
Familiarity with Salesforce/TargetX Drupal SEO SEM Strong communication (written & verbal) organizational and time management skills Prior experience in higher education or a marketing agency

Required Experience:

IC

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